This is an example of entropy and chaos.

In 2001 as a staff designer, I was asked to develop a logo for an educational project that used telecommunications to reach participants across North Carolina. After speaking to the client, I created the first image in the attached PDF. That’s when I learned the “client” was merely a contact person who had to consult with the senior faculty project director. The linked PDF shows the stages of development of the logo.

Entropy began to eat away at the quality of the design. First, they (i.e., the director) wanted the state outline and representations of people. Then—then!—the project personnel met as a group, including interns and junior members, and decided they wanted a rebus. Their drawing is shown on the fourth page. Thereafter, the chaos only increased. I tried to keep their interests in mind, as you can see on the subsequent four pages, but it all looked terrible. Finally, I came up with the logo in the oval formed by two arms, which they liked and agreed to. A few more tweaks ensued, and the last two pages show the final version of the logo and the letterhead.

The very first logo was the best by far. But then, the unnamed decision-maker, “I’ll know it when I see it,” and collaboration by committee triumphed. Click on the icon below to see the results.